The new Atelier Fleur Blanche is a boutique store located in the Marista District. We faced the challenge of designing the visual identity for its first public retail location, situated on Rua 1129, a key area for the development of innovative proposals. The fundamental concept guiding our work was the creation of metal clothing racks and continuous surfaces, transforming these into structural elements of the store. This approach altered spatial perception and established a new sense of unity within the environment.

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The approximately 170m² space has an "L-shaped" layout and is divided into two floors. Part of the upper floor is dedicated to a beauty area, along with the studio of stylist YAS. The racks were designed to showcase the brand's collections. Through simple strokes, we created a grand sculpture using a sequence of twisted metal elements, introducing a sense of fluidity to the store's interior. The challenge of creating this within a minimalist backdrop reinforced our belief in using economical materials and processes, such as coatings, metal profiles, and LED lighting scenarios throughout the store.

The sewing and fitting rooms for alterations and measurements maintain the same atmosphere as the rest of the space. The client's most important premise was to connect fashion and well-being through a "flexible" beauty salon that provides warmth and an aesthetic suitable for clients to prepare themselves.

In this beauty area, we designed a fluid space with open areas to ensure greater comfort for the clients.